CASE STUDY: Cross Law Firm, Justice & Equality
Professional Services • Legal
THE BRIEF
The new Cross Law Firm is a plaintiff’s attorney for sexual harassment victims across Pennsylvania. The firm’s mission is clear: to build the strongest cases in favor of achieving justice for people that experienced sexual harassment at school or in the workplace. The owner, David Cross, came to Liberty Rose Studios to craft a brand that communicated that strength and power. The website needed to be inviting and easy to interact with, while privately answering many questions for a potential client.
THE SOLUTION
The logo was designed to appeal to a strong woman who is seeking justice, positioning the firm to provide legal services to women who were the victims of sexual harassment in their workplace or a narcissistic husband. Cross Law’s website was designed to expand based upon the growth of his firm, with an SEO strategy that would enable the firm to compete against other more established divorce attorneys and lawyers who deal with sexual harassment suits.
BRAND
IDENTITY
By creating a logo that could speak to the target customer persona, we enabled the client to speak to a brand new demographic that was previously out of reach.
SEO
STRATEGY
We delivered an in-depth SEO report which clearly identified their competitive position against other more established firms in the same segments and region.
GRAPHIC
DESIGN
Extending the brand across business card, website, and other assets allowed the client to quickly get his business off the ground.